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Our Brand

About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar

Noel Asmar Story

After launching the Noel Asmar Equestrian brand, Asmar returned from the annual British Equestrian Trade Association’s International Exhibition in 2011 with the Award for the Most Innovative Rider Clothing of the Year. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functionalgarment, well tailored to allow plenty of movement and flexibility”. The Noel Asmar Equestrian brand began with this innovative jacket, after Noel's unsuccessful search for a rain jacket that was both stylish and functional.

The patent pending coat transforms to cover riders and most saddles from the weather. A hidden zipper gusset at the centre back and front unveils a waterproof skirt to extend over the saddle. Zippers at the cuffs with a builtin cuff prevent hay and rain from entering the sleeve. The fabric is bonded with a lightweight fleece backing for warmth without bulk. The fabric is water resistant, windproof and stretches in all directions. The All Weather Rider jacket is designed for riders who want to ride in virtually any weather.

MAKING PEOPLE FEEL GOOD, FEELS GOOD, AND MY JOURNEY INTO UNIFORMS WAS
INSPIRED BY AN OPPORTUNITY TO MAKE A DIFFERENCE.

- Noel Asmar

An Innovative All Weather Jacket Recognized For Functionality, Flexibility and Elegance

After launching the Noel Asmar Equestrian brand, Asmar returned from the annual British Equestrian Trade Association’s International Exhibition in 2011 with the Award for the Most Innovative Rider Clothing of the Year. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functionalgarment, well tailored to allow plenty of movement and flexibility”. The Noel Asmar Equestrian brand began with this innovative jacket, after Noel's unsuccessful search for a rain jacket that was both stylish and functional.

The patent pending coat transforms to cover riders and most saddles from the weather. A hidden zipper gusset at the centre back and front unveils a waterproof skirt to extend over the saddle. Zippers at the cuffs with a builtin cuff prevent hay and rain from entering the sleeve. The fabric is bonded with a lightweight fleece backing for warmth without bulk. The fabric is water resistant, windproof and stretches in all directions. The All Weather Rider jacket is designed for riders who want to ride in virtually any weather.

BETA

Asmar Equestrian returned from the annual British Equestrian Trade Association’s International Exhibition with the Award for the Most Innovative Rider Clothing of the Year 2011. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functionalgarment, well tailored to allow plenty of movement and flexibility”.

2011

SPOGA

Asmar Equestrian returned from the Spoga Horse Autumn International Trade Fair in Cologne, Germany after being shortlisted in the innovation award category for The All Weather Rider Jacket; recognized as one of the top five items for riders at the show.

2011

START UP CANADA

Presented by UPS Canada, the Noel Asmar Group was awarded with the Start Up Canada Global Entrepreneurship Award under the ‘Entrepreneur-Led Business Demonstrating Excellence’ category.

2016

CHATELINE PROFIT

Celebrating the Top 100 Women in Business in Canada, Noel has continued to move up the list after three consecutive years recognized for her entrepreneurial success and growing businesses across all brand divisions.

2014

2015

2016

SPA/SALON

  • ABA Beauty Lounge
  • Bliss YogaSpa
  • Callaway Gardens
  • Corinthian Wellness Spa
  • Cosmedica Laser Spa
  • Essent Spa
  • Gentle Touch Spa & Laser
  • Golden Door Spas
  • Grand Wailea Resort Maui
  • Halekulani
  • Inhairitance Salon - Montreal
  • Love of Spa - Spa by Loccitane
  • Mario Tricocico
  • Met Day Spa
  • Nouvelle D' Spa
  • Progressions Salon
  • Red Door Spas
  • Spa at Winstar
  • Spalon Montage
  • Spa Revolution
  • Spa Wellington
  • The Tuscan Sun Spa
  • Urban Spa
  • Veda Salon & Spa
  • Woodhouse Day Spas
  • Xpress Spa
  • ZaZu Salon

RESORTS

  • The Allison Inn & Spa
  • Andaz Mayakoba Resort
  • Andaz Ottawa
  • ARIA Resort & Casino
  • Bardessono Hotel & Spa
  • The Beau Rivage Resort & Casino
  • The Bellagio Resort & Casino
  • Belmond El Canto
  • The Biltmore
  • Blackberry Farm
  • Bonita Bay Club
  • Boyne Resorts
  • The Broadmoor Hotel
  • Broken Sound Club
  • Caesars Las Veags
  • The Carneros Inn Cliff House
  • Coeur D'Alene Casino & Resort
  • Camden Harbor Inn
  • Crystal Mountain
  • EB Hotel Miami
  • The Enchantment Resort
  • Resort Bermuda
  • Grand Traverse Resort & Spa
  • Henderson Beach Resort
  • Horse Shoe Bay Resort
  • Sandals
  • Jupiter Beach Resort
  • The Langdon Hall Resort
  • Lodge on Lake Detroit
  • MGM Grand Hotel & Casino
  • Miraval Monarch Beach
  • Morongo Casino Resort
  • Nemacolin Resort
  • Niagara Fallsview
  • Ocean Reef Club
  • Ojai Valley Inn
  • Omni Grove Resort
  • Opal Sand Resort
  • Pechanga Resort
  • Peter Island Resort
  • Red Mountain Resort
  • Renassance - Inn at Bay Harbor
  • Rosewood Little Dix Bay Hotel
  • Rosewood Tuckers Point
  • The Sailfish Point
  • The Sandpearl Resort
  • The San Luis Resort & Spa
  • Sea Island Resort
  • Sense - Rosewood Sand Hill
  • Seven Feathers Casino Resort
  • Toronto Golf Club
  • Turningstone Resort
  • The Villagio Inn
  • White Oaks Conference & Resort
  • Wine and Roses Hotel
  • The Woodstock Inn Resort

MEDISPAS

  • Baha Retreat Anti-Aging Spa
  • Center for Advanced Medicine - Northwell Health
  • Center for Cosmetic Dermatology
  • The Chopra Center for Wellbeing
  • California Skin Institute
  • North Shore Hospital
  • Ntouch Massage and Wellness
  • Ottawa Plastic Surgery
  • PIH Health - Bright Health
  • Rascal Creek Physical Therapy
  • Revision Skin Care
  • Sacha Cosmetics, LTD.
  • Sona MedSpa
  • Think Wholeperson Healthcare

CASINOS

  • ARIA Resort & Casino
  • Atlantis Casino - Reno
  • The Beau Rivage Resort & Casino
  • The Bellagio Resort & Casino
  • Caesars Las Veags
  • Cherokee Nation Entertainment
  • Coeur D'Alene Casino & Resort
  • Golden Nugget Louisanna
  • Harrah's
  • Little Creek Casino
  • Little River Casino Resort
  • MGM Grand Hotel & Casino
  • Morongo Casino Resort
  • The Northern Quest Casino
  • Red Rock Casino
  • The Rim Rock Resort
  • Seven Feathers Casino Resort

PORTFOLIO ACCOUNTS

  • Canyon Ranch Cruises
  • Canyon Ranch Spa Las Veags
  • The Fairmont Hamilton Princess
  • The Fairmont Kea Lani
  • Four Seasons
  • Mandarin Oriental
  • Marco Island Marriott
  • Park Hyatt Toronto
  • Ritz Carlton
  • Viceroy Miami
  • The Vinoy Renaissance
  • Virgin Hotels
  • Waldorf Astoria
  • Westgate Las Vegas
  • The Westin Ka Anapali
  • The Westin Maui Heavenly Hotel
  • The Westin Nashville

DENTAL

  • Cedar Coast Dental
  • Clearview Orthodontics
  • Mesquite Endodontics
  • Ironwood Dental
  • North River Dental
  • Southridge Dental
  • Spodak Dental Group

ACADEMIES

  • Acaydia Spa & School of Aesthetics
  • Algonquin College
  • Brown Aveda
  • Casal Aveda Institute
  • Elevate Beauty School