Noel Asmar creates clever lifestyle pieces
turning the ordinary into a contemporary,
yet timeless piece of art...
Known for dressing iconic hotels & spas, Noel Asmar has successfully transformed her design company into a complete lifestyle brand ... Inspired by the idea that a perfectly curated collection of clothing and handbags can transition one through days and evenings of dressing elegantly hip, classic and cool…a lady on the go who wants to be practical, but stylish in an effortlessly chic kind of way... and a few key pieces for men to keep our riders united in style.
Noel Asmar’s appeal lies in a well-defined equestrian aesthetic, with a creative philosophy that elevates the sport with fine tailoring and a fusion of high quality traditional and technical materials that transition effortlessly into lifestyle apparel. Noel Asmar, a rider herself, has won admirers internationally including the Fashion Press (Harpers Bazaar, Vogue, etc.), with her fresh and modern approach to dressing for work, play & wellness. Noel Asmar's collections include a contemporary women’s wear capsule.
“I am inspired by the rider and her lifestyle in and out of the ring. Design, for me, is a very personal journey based on instinct and intuition — I love classic beauty with hints of fashion and my mission is to create fashion forward pieces with innovative details to create a renewed excitement for such a traditional sport.”
Equestrian Show apparel, lifestyle knits,
coordinates, outerwear and finely handcrafted
Italian leather handbags, belts & accessories.
Noel Asmar is ...
Canada's Top Female Entrepreneurs
Profit W100 / 2015
Presented by Chatelaine and Profit magazines, Noel Asmar was recognized for the second consecutive year among Canada’s finest female entrepreneurs for her expanding global business model in the wellness & hospitality market, pedicures and spa, equestrian sport and fashion industries.
Canada's Top Female Entrepreneurs
Profit W100 / 2014
Presented by Chatelaine and Profit magazines, Noel Asmar was recognized among Canada’s finest female entrepreneurs for her expanding global business model in the wellness & hospitality market, pedicures and spa, equestrian sport and fashion industries.
Noel Asmar Equestrian
Best Rider Clothing
Beta International / 2011
In the brand’s inaugural year, the All Weather Rider Jacket™ by Asmar Equestrian gained recognition in Europe with the Best Rider Clothing award at BETA. The jacket features innovative details and a clever design, including an expandable gusset to protect the rider and their equipment from poor weather.
Official Apparel Partner
CET Apparel Partner / 2016
Selected as the official apparel partner of Equestrian Canada, elevating the reputation and quality of equestrian sport nationally. As a part of this partnership, Noel Asmar Equestrian manufactured a custom collection of retail apparel and produced the official uniform for the Canadian Equestrian Team at the Rio 2016 Summer Olympics.
Noel Asmar Uniforms
Professional's Choice Awards
American Spa / 2014
Known for dressing iconic spas and hotels, Noel Asmar revolutionized the wellness industry with a complete collection of men and women’s uniform apparel, and has been voted Favourite Spa Uniform Manufacturer for seven consecutive years.
Noel Asmar Pedicure Bowls
Readers' Choice Awards
Nails Magazine / 2014
Recognized by clients as an industry leader in pedicure bowl design with the lightweight and portable resin and hammered metal bowls. These hygienic bowls offer an alternative to jetted thrones and allow businesses to inspire their clients and instantly enhance the look of a spa and the treatment experience.