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Our Brand

About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar

The Company

Noel Asmar creates clever lifestyle pieces
turning the ordinary into a contemporary,
yet timeless piece of art...

Known for dressing iconic hotels & spas, Noel Asmar has successfully transformed her design company into a complete lifestyle brand ... Inspired by the idea that a perfectly curated collection of clothing and handbags can transition one through days and evenings of dressing elegantly hip, classic and cool…a lady on the go who wants to be practical, but stylish in an effortlessly chic kind of way... and a few key pieces for men to keep our riders united in style. 

Noel Asmar’s appeal lies in a well-defined equestrian aesthetic, with a creative philosophy that elevates the sport with fine tailoring and a fusion of high quality traditional and technical materials that transition effortlessly into lifestyle apparel. Noel Asmar, a rider herself, has won admirers internationally including the Fashion Press (Harpers Bazaar, Vogue, etc.), with her fresh and modern approach to dressing for work, play & wellness. Noel Asmar's collections include a contemporary women’s wear capsule.  

“I am inspired by the rider and her lifestyle in and out of the ring. Design, for me, is a very personal journey based on instinct and intuition — I love classic beauty with hints of fashion and my mission is to create fashion forward pieces with innovative details to create a renewed excitement for such a traditional sport.”

Noel Asmar

Equestrian Show apparel, lifestyle knits,
coordinates, outerwear and finely handcrafted
Italian leather handbags, belts & accessories.

Sleek, Stylish

Sport, & Sexy

Noel Asmar

Noel Asmar is ...

A woman.
Driven by passion.

Her love of life is contagious,
and she excites in creating
special moments for those around her,

She is worldly, bold and fierce.
She entertains in hospitalityand style.

She is distinguished and confident.
Natural, healthy and full of life.

She is vigilant, curious,
and always observing.

She creates and designs
for the way you move.


Noel Asmar

Profit W100


Canada's Top Female Entrepreneurs

Profit W100 / 2015

Presented by Chatelaine and Profit magazines, Noel Asmar was recognized for the second consecutive year among Canada’s finest female entrepreneurs for her expanding global business model in the wellness & hospitality market, pedicures and spa, equestrian sport and fashion industries.

Noel Asmar Equestrian

Beta International

Innovation Award

Best Rider Clothing

Beta International / 2011

In the brand’s inaugural year, the All Weather Rider Jacket™ by Asmar Equestrian gained recognition in Europe with the Best Rider Clothing award at BETA. The jacket features innovative details and a clever design, including an expandable gusset to protect the rider and their equipment from poor weather.

Noel Asmar Uniforms

American Spa


Professional's Choice Awards

American Spa / 2014

Known for dressing iconic spas and hotels, Noel Asmar revolutionized the wellness industry with a complete collection of men and women’s uniform apparel, and has been voted Favourite Spa Uniform Manufacturer for seven consecutive years.

Noel Asmar Pedicure Bowls

Nails Magazine

Top 5

Readers' Choice Awards

Nails Magazine / 2014

Recognized by clients as an industry leader in pedicure bowl design with the lightweight and portable resin and hammered metal bowls. These hygienic bowls offer an alternative to jetted thrones and allow businesses to inspire their clients and instantly enhance the look of a spa and the treatment experience.