Crafted using recycled polyester that is made of recycled water bottles. In lieu of bottles ending up in landfills or being burned, the bottles are crushed, pelleted, and spun into the fabric that we use to make our sun shirts. To date, Noel Asmar Group has diverted over 356,000 water bottles from ending up in landfills.

Being Oeko-Tex® Standard 100 certified means this fabric is processed, tested, and certified to be free of more than 100 harmful chemicals and metals in the dyes, preventing contamination of waterways. It’s a safer fabric to make and for you to wear.

Nouvelle yarn is the result of UPW's over 30 years of experience in the industry and it reflects our love and passion for creating luxurious high-quality yarns with sustainability in mind. Being part of the BCI initiative UPW sources cotton fiber that ensures fair trade and better farming practices. Our cashmere is sourced from traceable areas of Inner Mongolia, monitored by government to preserve the landscape by limited grazing to 100 goats per acre.